Apr 12, 2022
In General Discussions
Create an email marketing campaign subject line that doesn't look like hype. This has to Ghana Email List be the hardest one of all as it is subjective. What looks like hype to one person will look like a reasonable proposition to another. A perfectly genuine statement will be suspected hype to an overly cynical person. The first thing to do is to avoid anything that you personally think looks like hype. Ask yourself if it would convince you if it turned up in your mailbox or if you would immediately hit the delete button - if you can't even convince yourself, you will be causing a similar reaction in other people. Never make over-inflated claims in the subject line, make sure you can back up any statements you make. If you can do this and still create an alluring title for your email, you will have a good chance of getting your email Ghana Email List marketing campaign read if it gets past the filter bots. This subject line was used in an email marketing campaign run by a Ghana Email List mail-order company I had previously used for purchasing online. I might or might not bother to read emails from the company depending on how busy I was. I couldn't resist opening this email because the title intrigued me. Although it was easy to guess that the "Shoes Slashed" would relate to reduced prices on footwear, I couldn't figure out where roaring lions would come into a clothing and footwear catalog, so I simply had to read the email. The email carried details of special offers on Ghana Email List footwear (as anticipated) and English Lions Rugby shirts, which were apparently a roaring success. The dramatic-sounding subject line was, in fact, directly relevant to the body of the mail and nothing about it bears the tell-tale mark of hype. The first emails in your email marketing campaign are the most Ghana Email List important so should be especially carefully crafted from the aspects of both bot-proofing and engaging human interest. If you can get the first couple of emails delivered and read, people who are interested in what you have to say will recognize your name and will want to read any further emails from you that arrive in their mailbox. It is also a good idea to suggest in the first couple of emails that the recipients should add you to their "white list" to ensure they don't miss future important mail. All this might not make your email marketing campaigns 100% filter bot proof but it is the best mere Ghana Email List humans can do in this particular battle.