Website traffic is an essential resource for any online business. Yes, for obvious reasons - because more traffic can turn into more customers and therefore more money in revenue. But traffic is also needed for data-driven methods such as conversion rate optimization (CRO). The typical CRO testing method relies heavily on website traffic for data to perform final testing. Getting data from Internet traffic is not a big problem for established companies like Amazon and Microsoft, which get millions of users every day. But improving conversions is more difficult for low-traffic websites.
This is not to say that these small businesses should stop optimizing conversions and move on to implementing random forecasts. The CRO tips and techniques below have been proven to work for low traffic websites. The difficulty of whatsapp phone number list optimizing a low -traffic siteWe know what critical testing is to make sure a website runs smoothly and generates revenue. Testing relies on data and in order to get meaningful results we need a lot of data. Improving website rankings to get more traffic can help with data acquisition. But going this route can be expensive and time consuming for new and small businesses.
You can’t wait for your website to have a natural ranking and then apply CRO best practices. However, implementing a CRO when your website is barely getting traffic is also difficult. aKPIs and metrics don’t give you much knowledge? Do you take measurements because you spend a lot of time? Getting the data and evidence you need to make informed decisions and identify issues before they damage your business is possible. On January 26, I hosted a webinar sponsored by Jonathan Laberge, a partner at SmartBI/Reptile for CallRail. Laberge showed you how KPIs & metrics can be used to take advantage of new opportunities for your business.